In a recent industry news article on Holiday Stationstores partnering with Taher, Inc. to develop specialized pre-packaged meal options for the C-Store sparked interest with our readers. Yes, our VendaCarts new business opportunity for operator’s fresh and healthy market just by partnering with a foodservice company in your city to develop a line of packaged fresh and healthy food for your vending machines. http://www.csnews.com/top-story-special_features-c60-holiday_stationstores_adds_appeal_with_new_foodservice_offer_-64958.html
BLOOMINGTON, Minn. — When introducing new products to its chain of 492 convenience stores, Holiday Stationstores Inc. tries to focus on four cornerstone elements: quality, value, selection and speed.
Recently, the chain added “fresh” and “healthy” to its list of desired terms as it developed a new foodservice offering. Prior to introducing its new fresh and healthy foodservice lineup less than a year ago, Holiday’s offering had consisted of heat-and-serve products that required no preparation or handling, and appealed primarily to the chain’s core customer base of adult males.
In an effort to create an offering that appeals to a wider variety of customers, Holiday partnered with Taher Inc., a contract foodservice management company that helped the c-store chain develop new fresh and healthy products and packaging.
“‘Quality’ in our food offering has been a discussion topic for quite some time — two or three years. Then quickly, we really got into ‘fresh and healthy’ as a term that correlated well with the term, ‘quality,'” President and Chief Operating Officer Brent Blackey told CSNews Online.
“We try to make sure we appeal to those people who are on the go, and even though they’re in a hurry and maybe multi-tasking at the time they stop in, that there’s a quality offering there,” he continued. “That’s particularly true to the discerning female consumer and Millennials these days.”
Minnesota-based Holiday has stores in nine Midwest states and Alaska, and chose a cross-section of 20 locations in the Twin Cities area for an initial in-store sampling of the new items. “We did the sampling right away,” Blackey recalled. “We wanted people to really have an opportunity to taste and see. Once they tasted and tried it, we thought they’d be sold on it.”
Currently, Holiday’s lineup includes a Farmer’s Market Salad; Garden Salad; Chicken, Pasta & Bleu Cheese Salad; and Berry, Walnut & Chicken Salad. The quality of these salads is intended to rival those found in popular mid-sized restaurants such as Applebee’s or Panera Bread, Blackey explained. A Chicken Caesar Salad and Asian Chicken Salad are expected to debut in the first quarter of next year. The salads are priced at $4.99 each.
Additionally, Holiday offers a Turkey, Cherry & Almond Pasta Salad and Italian Pasta Salad, as well as three snack cup varieties: Grape & Cheese; Celery & Peanut Butter; and Apple & Caramel Icing. The pasta salads and snack cups are priced in the $2.69 to $2.89 range.
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