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USA Technologies Has Good News Vending Operators

By , June 17, 2016 9:38 am

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Vending perators and the vending industry should be jumping up for joy with the recent news from USA Technologies.  Results show that Apple Pay acceptance does increase mobile payments usage making, increases revenue for the Vending industry. Small operators and large will benefit from Apple Pay.

MALVERN, Pa.–(BUSINESS WIRE)– USA Technologies, Inc., a payment technology provider of cashless and mobile transactions in self-serve retail, today announced the results of a study testing whether targeted point-of-sale advertising of Apple Pay acceptance would increase usage of mobile payments by consumers. According to early results, USAT believes that smartphone users shown digital advertising at point-of-sale through the ePort Interactive platform are more apt to pull out their iPhone to make a purchase, and even spend more during the transaction.

Initial findings by USAT show targeted, digital advertising on USAT’s ePort Interactive highlighting Apple Pay availability at point- of-sale resulted in a:

  • 26% increase in overall transactions;
  • 22% increase in total revenue;
  • 12% increase in total average ticket; and
  • 89% increase in revenue through contactless purchases, including Apple Pay

USA Technologies began implementing NFC technology into its cashless payments solution approximately 10 years ago and by January 2015, was able to provide Apple Pay users with 200,000 places to use their wallets shortly after Apple Pay launched in October 2014. As of June 1, 2016, USAT now provides consumers with the option to make payments using their mobile wallet including Apple Pay at more than 300,000 NFC-equipped machines nationwide, such as vending, single-serve coffee, laundry and parking pay machines. As part of the study initiated in March 2016, USAT rolled out digital advertising through its ePort Interactive platform and digital touch-screen cashless device focusing on Apple Pay on 35 select machines in specific urban locations with a high density of iPhone users. Check out VendingMarketwatch for the rest of the story.

http://www.vendingmarketwatch.com/news/12221646/vending-machine-consumers-respond-to-apple-pay-messaging-with-more-payments?utm_source=VMW+Today&utm_medium=email&utm_campaign=AUTM160610002

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