Millennials Want Healthier Food, Priced Right and Instant Convenient

By , May 11, 2017 2:33 pm

Millennials – They want healthier foods and immediate gratification, but they are often on a budget.

Nothing is any different in Convenient Stores or VendCarts Pop Up Retail Cafe – Vending can Offer Healthier, Fast and Budgetwise Convenient Food

When it comes to convenience stores, foodservice has become a category for capturing new customers and driving sales growth. Today’s consumers in general and Millennials in particular want food items that are fresh, creative and made just for them. That’s where the customization trend comes in—and it’s hotter than ever in c-stores.

The Millennial definition of customized, personalized, made-to-order

food goes way beyond “white, wheat or rye” to encompass restaurant meals that are bespoke in their entirety. And, just as important, is that this Millennial generation is becoming more sensitive to price. They want healthier foods and immediate gratification, but they are often on a budget.

More than a third of Millennials order something different every time they visit a foodservice establishment. What better way to entice them to convenience stores than to offer a mix-and-match dining experience where they can build something different every time?

“Consumers have spoken. They want to buy more food from c-stores. They’re just asking for better, fresher quality and more customized choices,” said Dana Evaro, vice president of marketing for Land Mark Products Inc. “It’s our goal to provide c-store operators a pizza and sandwich solution to give their customers what they’re asking for.”

Y-Pulse has released a study examining dining experiences of Millennial consumers and what drives the same consumer to very different types of food experiences outside the home. To craft the survey, the Y-Pulse team engaged with foodservice experts who from a wide range of professional backgrouns. What emerged from the study was an insightful picture of dining trends driven by the younger, modern consumer, as well as the degree that they diverge from overall consumer preferences.

“We found that young consumers, between ages 18 and 34, are greatly influenced by the foodie culture that surrounds them,” said Sharon Olson, executive director of Y-Pulse. “These trends highlight the direction of the foodservice industry in future years.”

Capturing Millennials With Foodservice

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