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Mintel’s Final Three Part Report – Vending Operators Identifying Popular Salty Snack Categories

By , July 6, 2016 2:13 pm

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Mintel recent snack report helps to identify what is popular and what’s not.  Vending operators know first hand that location makes a big difference in which product sells.  Give it a try and add a few more spirals of salty meat snacks, you may be surprised.
Snacking is here to stay and growing is the salty meat category.

http://www.csnews.com/product-categories/candy-snacks/us-consumers-turn-salty-snacks-comfort?cc=7

However, it is not always an either-or scenario for U.S. consumers. Four in five consumers agree salty snacks can be both healthy and tasty.

“Striking a balance between good-tasting and good for you is key for salty snack brands. While consumers are concerned about ingredients and express interest in seeing healthier options on shelves, they still want to indulge, and flavor is a highly motivating factor. Brands that focus on products with bold, new flavors that incorporate simple ingredients will offer the best of both worlds to consumers,” Topper said.

images (2)According to Mintel, meat snacks are driving the salty snacks category, comprising 30 percent of retail sales. From 2010 to 2015, sales of meat snacks grew faster than any other segment (55 percent), benefiting from consumers who are looking for fewer ingredients and healthy options.

Mintel research also indicates consumers are more likely to look for no artificial ingredients (22 percent), organic (17 percent) and high protein (33 percent) claims on meat snacks than any other salty snack.

Overall, the salty snacks category grew 29 percent from 2010 to 2015, reaching $10.2 billion in sales, with that figure projected to climb an additional 22 percent to $12.4 billion by 2020.

http://www.csnews.com/product-categories/candy-snacks/us-consumers-turn-salty-snacks-comfort?cc=7

 

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