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Meat Snacks Can Boost Vending Operators Bottom Line

By , September 9, 2016 6:13 am

meatIn a recent article of Convenience Store Decision they featured the growing advantage of meat snacks, if the vending operators follow the trend this will open up a new major income boost.  I personally am not a meat snacker but in my family all the guys love them.  The vending industry can benefit by researching the many snack manufacturers for cost, health and flavor.  Better yet vending operators can do a promotional tasting and get the facts of which jerky product would they buy directly from the consumer.

 

Meat snacks are finding favor among the health conscious consumer, but some manufacturers of these snacks are struggling to meet consumers’ needs.

Over the past few years, as consumers have become more health conscious, meat snacks (jerky and other snacks such as meat sticks) have become a go-to in the snacking world. These snacks appeal to the growing number of consumers who seek the benefits of a high protein diet, along with those who are avoiding gluten, wheat or anything to do with breads. The continued negative press that carbs have been receiving has also driven a variety of consumers to consider meat as a healthful snacking option.

However, this has also caused a shift in the style of meat snacks gaining popularity, which is away from traditional simple varieties of beef jerky and towards more complex meat snacks that make use of alternative proteins (i.e. bison, kangaroo, salmon) and unique flavors, marketing artisanal meat snacks that are worlds away from your grandfather’s jerky.

The findings were published in Healthy-Ingredient Snacks in the U.S., 2nd Edition, a new report by market research firm Packaged Facts.

So how is this shift affecting sales for different meat snack providers? Link Snacks is the largest meat snack producer in the U.S., but is also having the roughest go of it trying to stay relevant in this new snacking world. Dollar sales for the company over the past year were down 7% while volume sales were down 15%, which shows the company has tried to stave off larger losses by increasing prices. If any meat snack brand epitomizes the classic style of jerky, it is Jack Link’s, and these sales results show that this is not the kind of jerky people are looking for any more.

 

Meat Snacks Market Evolves

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