Can the Strategy C-Stores use Boost Sales for Vending Operators?

By , September 25, 2015 8:56 am

Can the strategy convenience stores use to boost sales apply to vending operators and YOUR vending business?  YES! Below is an article focused on C-Stores, I have highlighted the points that could apply to your vending business, check them out.

How to Boost Sales in Convenience Stores

by Miki Markovich, Demand Media

Boost convenience store sales by motivating your employees to provide excellent customer service.

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Step 2 Reward your employees to provide exemplary customer service. Although many convenience store owners may believe that paying close to minimum wage will only bring them average or below-average employees, with some creative motivation, you may be able to provide the top service in town. Consider implementing an employee reward system. Use comment cards, sales goals or other markers as an employee performance measurement base. Reward the employee with gift certificates or other incentives for meeting milestones. Also, send cards and perhaps a small gift on birthdays and employment anniversaries to show you care about your employees as people.

Step 4 Brainstorm products and service options. Seek innovation. Consider what special products or services you can provide to entice customers to shop at your establishment. This may mean installing a drive-through or stocking video game rentals. If you have large truck or RV parking, it may mean providing services that appeal more to cross-country travelers.

Step 5 Merchandise your products attractively. People are more likely to buy products that are featured in an attractive display.

Step 6 Position complementary items near each other. This way, when a customer buys one item, for example charcoal, they can easily find other necessities such as lighter fluid or long matches. This can boost sales by doubling purchases.

Step 7 Create a loyalty program. There are many options from punch cards for drink purchases to coupons for total money spent. You may desire to get creative and offer convenience store Bingo cards. Once patrons get five products stamped in a row, they receive prizes.

Step 8 Watch for trends. Learn what items people are spending their money on and stock them.

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