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Posts tagged: Vending Industry

Engaging your Vending Industry Customer Through Marketing E Newsletter

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By , October 15, 2017 1:34 pm

Have you thought about offering your customer an E newsletter?  Why NOT?  Sending a monthly E newsletter to your customers is a great way to engage them.  Wanting to get the word out is as easy as preparing a newsletter, capturing email addresses and sending.

According to 2016 research published by the Content Marketing Institute, 77 percent of marketers are using electronic newsletters to reach customers and prospects, and 91 percent are using email to deliver content of any kind. 

The first question you should ask yourself is “why a newsletter?”  And second, “what is my objective?”  If it’s conversions, a newsletter is a long-term play.  If it’s engagement, then a newsletter might be a great solution. 

Next, before you jump in the deep end of the pool, you might consider if you have enough relevant content to share with your readers.  Sit down and make a list of topics you could cover in your newsletter, as well as sources that might be used to curate content – because good content marketing includes both original content and curated content.   

Make your content click worthy – if your recipients are reading your newsletter, make sure they’re learning something.  Include lots of links – to source materials, calls-to-action, your blog, social media pages, even special-offer landing pages if you have them, but especially your website. And remember, all such pages should work together to move readers through your sales funnel.

http://www.vendingmarketwatch.com/article/12372635/e-newsletters-dos-donts-those-pesky-spam-filters

Something to Yelp About for Our Vending Industry

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By , July 26, 2017 9:34 am

This is a recent article about Yelp, perhaps a new marketing platform the vending industry hasn’t considered.

I have been known to lose sleep over business related headaches. Yelp, the very popular review website, has contributed to my sleeplessness in recent years – for good reason.

Yelp is best known for restaurant and hospitality reviews, but they are happy to allow anyone to submit a review in the Business to Consumer (B2C), or even the Business to Business (B2B) space, including coffee service, vending and micro markets.

This means that a disgruntled secretary for one of your clients, who did not get a coffee service delivery due to credit hold issues, can go on the Yelp site and describe your company as unreliable and your customer service people as rude. That one star rating will not help your image or your average rating.

At this point, you probably think I am anti-Yelp. I was, until I began to research this topic and discover the marketing opportunity that exists because of Yelp and our industry’s lack of attention to it.

More than ever – Yelp matters

Even the customer service people at Yelp will tell you privately that they do not belong in the B2B space. Unfortunately, they are in the game and it does matter. More than ever before, your prospective clients are checking your Yelp reviews before they meet with your account executive.

There are plenty of studies out there throwing out statistics about the importance of Yelp, including Michael Luca’s ongoing Harvard Business Review Study, “Reviews, Reputation, and Revenue: The Case of Yelp.com.” His big conclusion pertained to the restaurant and hospitality industry: “A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.” Every “Online Reputation Consultant” will tell you that Yelp reviews are becoming more important in the B2B space.

I don’t disagree about the importance of Yelp – hence the sleepless nights. In fact, I did my own study and spoke to 10 office managers and facility managers asking the question, “Do you rely on Yelp reviews when you are sourcing a vendor?”

http://www.vendingmarketwatch.com/article/12353427/losing-sleep-over-yelp

The Vending Race is On – Water Takes Over Soft Drinks

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By , July 3, 2017 7:01 pm

Vending Channel Sharpens Focus On Cold Drink Trends As Water Usurps Soda
Emily Jed   Emily@vendingtimes.net

Bottled water overtook carbonated soft drinks in 2016 as the largest beverage category by volume in the United States, following a decade-long streak of staggering growth, according to the latest research from New York City’s Beverage Marketing Corp. In vending, water does not hold the No. 1 spot for beverage giants PepsiCo and Coca-Cola, but it is a top-three seller for each. Vending executives from both companies say the historic milestone is just the latest indicator that the trend toward healthier, purer, natural beverages of all shapes and sizes is irreversible.

It’s been no easy challenge for workplace refreshment providers to stay attuned to the ever-expanding array of new-age beverage choices and emerging categories. But those who continue to pay close attention to the macro trends and up-and-coming brands and categories are positioned to strike the right balance, including the tried-and-true top-brand sodas that still have a following, to satisfy today’s masses.

Change Drivers   http://www.vendingtimes.com

Millennial consumers are the driving force stimulating the monumental shift away from traditional soft drinks. But even more significant for vending, is that this generation of young professionals is coming aboard, joining the industry and taking on decision-making roles. They’re taking a lead in accommodating the changing preferences of their own generation in vending and micromarkets without being restricted by prior assumptions, and they’re inspiring others to follow suit.
“The vending industry has been very resistant to change. For generations, operators knew that Diet Coke and Coke and Pepsi and Mountain Dew always sold so they didn’t look to change their offerings,” Steiner remarked. “I’m a millennial and I don’t drink soda; I primarily drink water and I’m surrounded by people in Elyssa Steiner, director of marketing for Cantaloupe Systems and chairperson of the National Automatic Merchandising Association’s Emerging Leaders Network, observed that a key factor behind food and beverage choices for millennials is their concern about what they put into their bodies and where it comes from. They also are willing to spend more for “healthier” beverages and are conditioned to making cashless purchases.

The vending industry has been very resistant to change. For generations, operators knew that Diet Coke and Coke and Pepsi and Mountain Dew always sold so they didn’t look to change their offerings,” Steiner remarked. “I’m a millennial and I don’t drink soda; I primarily drink water and I’m surrounded by people in my age group who drink huge amounts of low-calorie or no-calorie sparkling waters, along with other healthier drinks like coconut water. If operators aren’t carrying those types of beverages, especially in young, tech environments, they are missing a trend they should jump on.”

http://www.vendingtimes.com/ME2/dirmod.asp?sid=737C17AB0E09499F90660557C93983AD&nm=Articles&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=8FF75900170D45AE947AE7A0EB02D81F

Fastcorp Showcases Technology for Vending Indstry

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By , April 24, 2017 4:44 pm

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Fastcorp updated vending machine  offers vacuum robotic delivery system, revolutionizes vending industry

Fastcorp has an agreement to make frozen machines for U-Vend Inc.’s MLB and NHL ice cream novelties. It’s also making machines for other ice cream brands, including Tastymas, a high-end gelato. Tastymas is placing its Fastcorp machines in China.

Operators can customize Fastcorp venders with optional ambient product display shelves. The latest options, introduced last year, include integrated 10″ or 42″ touchscreens, a 7″ nonintegrated screen and 22″ Wi-Fi media player.

The distinguishing feature of the Fastcorp machine is its vacuum robotic delivery system, which picks up and dispenses products of all shapes and sizes, weighing up to 4 lbs. A little more than a year ago, the company reengineered its robotic vend mechanism. It’s now manufactured and assembled at Fastcorp’s factory in Chester, CT. “We use a higher-quality motor, employ accurate assembly methods and have a more comprehensive testing process for each robot unit, compared to the previous robot generations,” said Fastcorp president Brian Weinstein.

Becoming A Leading in the Vending Industry

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By , April 17, 2017 8:19 am

Becoming a Leader in the Vending Industry through Technology

The NAMA Operator of the Year Award recognizes an individual who has exhibited the highest level of integrity, dedication, and leadership in the convenience services industry. The recipient of this award has a penchant for innovation and embraces industry technology in their business and shows leadership within the vending industry and their community. 

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Since 2010, Lance has served as President and CEO of Imperial, a vending, micro market and coffee service operation with branches in Oklahoma, Arkansas and Texas.

Under his leadership, Imperial’s revenue has grown 90 percent, net profit has grown 700% and the company has incorporated cutting-edge technology across the board, with telemetry used across its 11,000 machines.

Dedicated to helping his team succeed, Lance makes talent development and team building a priority to create a culture of collaboration. Prior to his role as President and CEO, Lance served Imperial for nine years in various roles including Sales Representative and Vice President.Image result for vending technology images

Committed to serving the industry more broadly, Lance is a member of NAMA’s Board of Directors and serves as Chair the Executive Forum Task Force, having played a vital role in developing the Forum which launched in 2016. An industry advocate, he is a regular Fly-In participant and active in state council grassroots efforts, helping build awareness on the industry at the federal and state levels. Under his guidance, many Imperial colleagues have also participated in NAMA and state council advocacy efforts and more than 15 employees have completed NAMA’s Supervisor Development Program.

http://www.vendingmarketwatch.com/news/12323378/up-close-a-look-at-2017-operator-of-the-year-lance-whorton

Americans Choose Water as Their Top Beverages

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By , February 1, 2017 10:11 am

 

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Majority of Americans Choose Water as Their Top Beverage

Nestlé Waters and Kantar TNS published a survey on attitudes toward water across seven countries. The survey polled consumers to explore behaviors and attitudes toward beverage choices around the world. The results found commonalities in occasions to drink water, yet significant variety in how people in different countries keep hydrated throughout the day.

“Water plays a vital role in helping the body perform many essential functions, and making smart hydration choices is a key first step to maintaining a healthy lifestyle,” said Sarah Ladden, a registered dietitian and Director, Nutrition, Health & Wellness at Nestlé Waters North America. “While Americans have many options when it comes to beverage choices, with no calories or added sugar, water should be your first choice for daily hydration.”

Americans Choose Water Most, but Drink Less than Other Countries

A vast majority of American respondents (91 percent) drink water every day – including bottled, tap or filtered water. This compares to the number of U.S. respondents who drink soda (39 percent), fruit juice (29 percent), ready-to-drink tea (19 percent) and sports and energy drinks (11 percent) each day.

While 94 percent of American respondents believe that drinking water helps maintain a healthy life style.

The vending industry and vending operators can step up their sales with promoting more water consumption. Continue reading

http://www.vendingmarketwatch.com/news/12300379/nestle-waters-survey-americans-choose-to-start-their-day-with-water

Dairy Trends Look Promising for Vending Industry

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By , January 23, 2017 2:17 pm

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Vending Industry Look Towards Dairy – Protein Drives Dairy Trends

This is a good article in a recent

Consumers globally purchase dairy items an average of three times per week, with higher frequencies in the Middle East and Asia Pacific regions. In comparison, the average American household purchased a dairy item slightly less often than once per week.

Most if not all of these findings can be applied in the vending industry

Other findings in the book’s “Dairy Sales and Retail Trends” chapter include:

  • Due to minimal food processing, fermented foods like yogurt and other cultured dairy products continue to capture consumer interest.
  • Indulgent dairy options are increasing with 20% of consumers citing indulgence as the top factor for purchasing a dairy drink or yogurt.
  • Protein continues to drive dairy product trends; from 2010–2014, new dairy product introductions globally featuring protein claims grew by a 29% annual growth rate.
  • “Consumer demand for protein and the health qualities that dairy products offer is contributing to an increasing variety of new flavors, tastes, and concepts,” said Jeremy Johnson, education director, IDDBA. “Dairy plays a key role in many shoppers’ nutritional and lifestyle needs, especially younger consumers. For example, we’re seeing an increase in yogurt and other dairy beverages, which really appeal to this demographic.”

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Convenience Store Decisions Newsletter

Convenience Store Decisions sends out a robust daily eNewsletter filled with important c-store trends and marketplace insights. Find out what new products are launching, stay up-to-date with effective category management strategies, and gain access to c-store management & operations best practices.

Vending Operators need to follow Convenience Store Decisions, to stay up on what’s Hot and what’s Not.  What applies to Convenient Stores can easily apply to the Vending Industry.

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Less is Best When it Comes to Product Ingredient Label Vending Industry

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By , September 20, 2016 9:15 am

Have you ever read a ingredients and nutrition label on Honey?1193111_large

Simple and Pure

Vending Industry knows smart shoppers want simple ingredients in their food and especially in their packaged snacks. Not everything can be as simple as Honey – One ingredient but Wow the punch.

 

Choice snacks with the fewest ingredients,  the vending industry understands that giving the consumers what they want benefits everyone.

American Heart Associations:  Understanding Ingredients on Food Labels

Food labels are an important source of information about calories and the nutritional value of the foods you eat, a crucial tool in building a heart-healthy diet.

The Nutrition Facts information is always displayed in the same orderly fashion and helps you understand how much of certain nutrients that you need to limit are contained in the product per serving.

What isn’t always so clear is the ingredients listed on foods or drinks.

What do all those huge words mean? Can you always tell when something has a lot of sugar? How about sodium and trans fats? It may be hard to identify ingredients that you want to reduce in your diet to keep it heart healthy, such as saturated and trans fats, sodium, added sugars and cholesterol.

There are a few simple things to remember to help you navigate these lists, said Penny Kris-Etherton, Ph.D., R.D., distinguished professor of nutrition at Pennsylvania State University’s Department of Nutritional Sciences and an American Heart Association spokeswoman.

“Some ingredients go by names other than what we expect,” Kris-Etherton  said.

“But with a little research you can know what’ you’re eating.”

ruffles_original_bakedIngredients are listed in order of quantity, but that doesn’t always tell the whole story. For example, if a jar of salsa lists tomatoes first, you know there are more tomatoes in the product than anything else.

But when it comes to sodium, added sugars and saturated and trans fats – which in excess can damage your heart health and increase your risk of heart disease and stroke – it can be difficult to tell just how much is in there.

Complete article follows:   http://www.heart.org/HEARTORG/HealthyLiving/HealthyEating/Nutrition/Understanding-Ingredients-on-Food-Labels_UCM_433234_Article.jsp#.V-FDLmAVDIU

 

 

 

 

 

 

 

 

 

 

Meat Snacks Can Boost Vending Operators Bottom Line

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By , September 9, 2016 6:13 am

meatIn a recent article of Convenience Store Decision they featured the growing advantage of meat snacks, if the vending operators follow the trend this will open up a new major income boost.  I personally am not a meat snacker but in my family all the guys love them.  The vending industry can benefit by researching the many snack manufacturers for cost, health and flavor.  Better yet vending operators can do a promotional tasting and get the facts of which jerky product would they buy directly from the consumer.

 

Meat snacks are finding favor among the health conscious consumer, but some manufacturers of these snacks are struggling to meet consumers’ needs.

Over the past few years, as consumers have become more health conscious, meat snacks (jerky and other snacks such as meat sticks) have become a go-to in the snacking world. These snacks appeal to the growing number of consumers who seek the benefits of a high protein diet, along with those who are avoiding gluten, wheat or anything to do with breads. The continued negative press that carbs have been receiving has also driven a variety of consumers to consider meat as a healthful snacking option.

However, this has also caused a shift in the style of meat snacks gaining popularity, which is away from traditional simple varieties of beef jerky and towards more complex meat snacks that make use of alternative proteins (i.e. bison, kangaroo, salmon) and unique flavors, marketing artisanal meat snacks that are worlds away from your grandfather’s jerky.

The findings were published in Healthy-Ingredient Snacks in the U.S., 2nd Edition, a new report by market research firm Packaged Facts.

So how is this shift affecting sales for different meat snack providers? Link Snacks is the largest meat snack producer in the U.S., but is also having the roughest go of it trying to stay relevant in this new snacking world. Dollar sales for the company over the past year were down 7% while volume sales were down 15%, which shows the company has tried to stave off larger losses by increasing prices. If any meat snack brand epitomizes the classic style of jerky, it is Jack Link’s, and these sales results show that this is not the kind of jerky people are looking for any more.

 

Meat Snacks Market Evolves

Nutritional Punch in Flavor Spurs Sales For Vending Industry

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By , August 24, 2016 6:30 pm

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Nutrition – Healthy – Flavor

 Vending industry operators need to look for these when it comes to packing your vending machines.

These are the 3 guaranteed successful ingredients that needs to be in your vending machines in beverages, snacks and food.  When it comes to your food selection in your vending business you can no longer go back to the old faithfuls, If these veggies and fruits are in your beverages offering more healthy nutrition then you will sell more. Folks of all ages are not always grabbing the ole chips and sweets.

Supermarket News Reports

Flavor innovations, craft beverages and products that pack a nutritional punch spurred sales in key center store and nonfood categories across a multi-outlet geography including supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains tracked by IRI, during the year that ended in mid-June. Bold and ethnic flavors appealed to Millennials and other Americans with adventurous taste buds. In addition to showing up in different varieties of …

Read More: http://supermarketnews.com/center-store/category-guide-taste-innovations-center-store#ixzz4HQ0ITSPL

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