Posts tagged: Pop Up

Pop-up Shops are Among the Most Buzzworthty Retail Business Opportunities for 2015

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By , June 5, 2015 10:19 am

 Carts Blanche has the perfect Pop-up storefront “VendaCarts”mobile automated pop-up store.

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 Pop-ups: How temporary storefronts are changing brand loyalty

Pop-up shops are among the most buzzworthy retail opportunities of 2015. The idea of placing a shop within a shop is not new—department stores such as Bloomingdale’s, Nordstrom (NYSE:JWN) and Macy’s (NYSE:M) have been doing it for years as a way to highlight new designers and collections. But the pop-up of today has evolved into something far more sophisticated.

Since the beginning of human commerce, there has been a need for a temporary merchant location, often seasonal, that comes and goes as needed.

But the pop-ups of 2015 are a little different. Many of these temporary stores serve as the physical presence for retailers that previously only had an online presence. Either that, or the pop-up is a retailer’s best way to test how a physical storefront might change brand loyalty. It seems e-commerce retailers of all kinds are testing pop-ups this year, and the concept quickly became a solidifed go-to strategy after e-commerce giant Amazon (NASDAQ:AMZN) launched a holiday pop-up at the close of 2014.

Pop-up 101

If you’re going to launch a pop-up, Ben-Shabat has five tips to making it a successful endeavor for your retail store.

First, have a clear objective. Some shops are meant to just drive revenue. Others are for brand marking and to create loyalty. Set your goals before rolling out the store.

Second, location, location, location. If you’re introducing your products to new shoppers, choose a high-traffic area to give more people an opportunity to interact and discover your brand.

“On a kind of selfie basis, some e-commerce retailers perceive that their location is global, i.e., anyone on planet earth can reach them. The notion that a pop-up shop is confined to a specific place, a small patch of land, can be difficult for the e-commerce retailer to accept,” Eliot said. “In that sense, location is crucial due to the foot traffic that occurs in that location, and whether the wallets accompanying those feet are interested in the products that the e-commerce provider provides.”

Third, McCabe says to avoid bad locations at a good price.

Fourth, partner with a physical store expert. “E-commerce retailers may not be as savvy about store design, so partnering with the right experts to create the right environment is paramount,” McCabe said.

Finally, Eliot threw in one more piece of advice and that is that retailers should not just jump into hosting a pop-up because it is trendy. Instead, smart retailers will put together a comprehensive strategy.

“The journey toward pop-ups does need to start with a single step, but smart retailers are prepared to go the marathon to make it work and have put together a comprehensive strategy that will carry them across the finish line,” he said.

VendaMarts Mobile Automated Retail Pop Up Stores Hit the Beaches for Summer Fun

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By , July 25, 2014 9:30 am

 

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It’s beach time and what goes better in hot weather than the beach.  Carts Blanche, VendaMarts – Mobile Automated Retail Pop Up Store can be your home away from home while enjoying the sand and sun without having to go far.  Our VendaMarts units can be stocked with traditional drinks, snacks, ice cream along with non traditional retail items:  Suntan lotion, flip flops, beach cap, lip care, bug bites, camera you can have everything you need.

Talking about ice cream, Fastcorp Z 400 is the ideal solution.

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                      Fastcorp Z 400
                              Ice Cream MachineProvide your customers with an ice cream parlor 24 hours a day, 7 days a week!
  • A full variety of premium branded ice cream and frozen desserts
  • Outdoor vending capabilities
  • Will vend 12 different selections with a 400 unit inventory capacity
  • Most energy efficient ice cream vendor

Our smallest  VendaMarts 16′ holds four vending machines along with space for microwaves and ATM’s

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