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Posts tagged: Mintel

Mintel Reports Energy Drinks Sales Growning

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By , August 30, 2016 10:28 am


According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.

While energy drink launches around the world have seen a new lease of life, Mintel research reveals that when it comes to innovation, Germany is king. Indeed, Germany recorded the highest share of new energy drink product launches in 2015, overtaking the US for the first time. Some 9% of global energy drink launches occurred in Germany in 2015, as opposed to 8% in the US. In comparison, Germany experienced just 6% of global new energy drink product launches in 2014, while 10% of global launches took place in the US.

Alex Beckett, Global Food and Drink Analyst at Mintel, said:

“Energy drinks remain the controversial, yet undeniably successful, wild child of the soft drinks family. The primary driver of global growth remains the drinks’ capacity to provide consumers with a quick and effective energy boost – something which resonates with consumers the world over. Energy drinks are benefitting from being championed by giant brands, which devote huge investment to advertising and high profile marketing initiatives to project an exciting and edgy image. However, in less developed regions, local energy drink brands are emerging and gaining distribution as a more affordable alternative to multinationals, adding pressure for major players to project a brand identity that consumers from New York to Beijing want to be associated with, and pay more for.”



Mintel’s Final Three Part Report – Vending Operators Identifying Popular Salty Snack Categories

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By , July 6, 2016 2:13 pm



Mintel recent snack report helps to identify what is popular and what’s not.  Vending operators know first hand that location makes a big difference in which product sells.  Give it a try and add a few more spirals of salty meat snacks, you may be surprised.
Snacking is here to stay and growing is the salty meat category.


However, it is not always an either-or scenario for U.S. consumers. Four in five consumers agree salty snacks can be both healthy and tasty.

“Striking a balance between good-tasting and good for you is key for salty snack brands. While consumers are concerned about ingredients and express interest in seeing healthier options on shelves, they still want to indulge, and flavor is a highly motivating factor. Brands that focus on products with bold, new flavors that incorporate simple ingredients will offer the best of both worlds to consumers,” Topper said.

images (2)According to Mintel, meat snacks are driving the salty snacks category, comprising 30 percent of retail sales. From 2010 to 2015, sales of meat snacks grew faster than any other segment (55 percent), benefiting from consumers who are looking for fewer ingredients and healthy options.

Mintel research also indicates consumers are more likely to look for no artificial ingredients (22 percent), organic (17 percent) and high protein (33 percent) claims on meat snacks than any other salty snack.

Overall, the salty snacks category grew 29 percent from 2010 to 2015, reaching $10.2 billion in sales, with that figure projected to climb an additional 22 percent to $12.4 billion by 2020.



Are you offering gluten-free products in your vending business?

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By , December 7, 2015 8:18 am

Mintel research uncovers how customers really feel about gluten-free diets and products.glutenfreerecipe

Despite skepticism of gluten-free diets, Americans are consuming gluten-free foods more than ever before.
New research from Mintel reveals that nearly half (47%) of consumers agree that gluten-free diets are a fad, compared to 31% in 2013. What’s more, one quarter (25%) of consumers report that they consume gluten-free foods, a 67% increase from 2013.

A testament to innovation in the category, Mintel research shows that some 90% of gluten-free food consumers are satisfied with available gluten-free food options, and 35% agree that the quality of gluten-free foods is higher than before. So much so that some Americans are willing to pay a premium for gluten-free options, including 26% of consumers who agree that gluten-free foods are worth their added cost.

When looking at the reasons why consumers gravitate toward gluten-free foods – aside from a gluten intolerance or sensitivity—Mintel research shows that consumers perceive foods with any free-from claim to be both healthier and less processed. Likewise, growth of gluten-free foods is driven by health concerns, with 37% of consumers reporting that they eat gluten-free foods because it’s better for their overall health and 16% doing so because “gluten is bad for you.” Another 11% of consumers eat gluten-free foods because a healthcare professional suggested they eliminate gluten from their diet.

Despite linking gluten-free foods to health, consumers who eat these foods for weight loss dropped from 25% to 19% 2014-2015, suggesting that consumers are more likely to view gluten-free products as a contributing factor to their overall well-being than simply as a weight loss tool. This is evidenced by the 23% of consumers who report that they only incorporate gluten-free foods into their diet some of the time.

Skeptical attitudes toward gluten-free diets have done nothing to hinder sales of gluten-free foods, as the category has experienced growth of 136% from 2013-2015, reaching estimated sales of $11.6 billion in 2015.

With over one quarter (27%) of gluten-free food consumers looking for gluten-free labels on food packaging, gluten-free food sales exploded from 2.8% of total food sales in 2013 to 6.5% in 2015.

mintelHowever, trust in gluten-free product claims has slightly decreased, with 45% of consumers trusting that products bearing a gluten-free claim are actually gluten-free, down from 48% in 2014. Another 45% of consumers agree manufacturers should not label products as gluten-free if they never contained gluten in the first place.

“While some consumers view the gluten-free diet as a fad and are looking for improved nutrition and ingredients in gluten-free foods, consumption continues to trend upward. Large and small manufacturers are entering the gluten-free category, increasing the availability, quality and variety of gluten-free foods while Americans display interest in incorporating these foods into their diet,” said Amanda Topper, senior food analyst at Mintel. “However, since trust toward manufacturers’ labeling of gluten-free foods has slightly waned, they should consider providing messaging about the steps taken to ensure their products are gluten-free to reassure consumers. Americans have come to expect brands and products to be transparent and trust that the items they purchase are as advertised.”


Retail Sales of Cold Brew Coffee Up 115% From 2014

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By , September 21, 2015 3:20 pm

Cold_Brew.5571c58caf19fThe popularity of cold brew coffee in the United States has exploded in the last year, according to new research from Mintel. Retail sales of cold brew reflect its expanding role in the coffee category with estimated 115 percent growth from the year prior, reaching $7.9 million in sales. Growth has been steady since 2010, increasing 339 percent through estimated 2015. However, cold brew remains a small part of the overall ready-to-drink (RTD) coffee segment, making up just 0.4 percent of sales in estimated 2015.

Overall, 24 percent of consumers currently drink retail-purchased cold brew coffee. Older Millennials, those age 21-38 (55 percent), and men (30 percent) stand out as groups most likely drinking this type. Mintel research indicates that consumers are most likely interested in cold brew because they enjoy trying new styles of coffee preparation (37 percent).

Despite its rising popularity in the US, the majority of cold brew coffee non-drinkers remain uninterested in trying the product (58 percent). This is particularly true of older generations, including 65 percent of Baby Boomers. However, while 45 percent of Millennials express disinterest in cold brew, the same number (45 percent) of Millennials say they are interested in trial. Of the 76 percent of Americans not drinking cold 

brew coffees at home, one third (33 percent) say they have not tried but are interested in doing so.

While cold brew promotes a smoother, less acidic taste and a naturally sweeter flavor, Mintel research shows that the majority of consumers who have tried, but do not like cold brew say it is because of the taste (48 percent). The higher price point is a detractor for a mere 9 percent of cold brew drinkers. Consumers who have not tried cold brew and are not interested in doing so are most likely to cite taste perception as the reason (83 percent). Highlighting a potential need for consumer education, nearly one in 10 consumers (9 percent) who have not tried, and are not interested in trying, do not know what cold brew is.

“Retail sales of cold brew coffee reflect its rising popularity as growth has been steady since 2010, shooting up rapidly from 2014-2015,” said Elizabeth Sisel, Beverage Analyst at Mintel. “While cold brew represents a small portion of the overall category, our research indicates curiosity about trying a new style of coffee is driving current consumer demand. However, this may foretell future challenges for the beverage; when a newer coffee brewing method begins to trend, it may easily overshadow cold brew’s current popularity.”


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