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Posts tagged: millennials

Millennials Want Healthier Food, Priced Right and Instant Convenient

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By , May 11, 2017 2:33 pm

Millennials – They want healthier foods and immediate gratification, but they are often on a budget.

Nothing is any different in Convenient Stores or VendCarts Pop Up Retail Cafe – Vending can Offer Healthier, Fast and Budgetwise Convenient Food

When it comes to convenience stores, foodservice has become a category for capturing new customers and driving sales growth. Today’s consumers in general and Millennials in particular want food items that are fresh, creative and made just for them. That’s where the customization trend comes in—and it’s hotter than ever in c-stores.

The Millennial definition of customized, personalized, made-to-order

food goes way beyond “white, wheat or rye” to encompass restaurant meals that are bespoke in their entirety. And, just as important, is that this Millennial generation is becoming more sensitive to price. They want healthier foods and immediate gratification, but they are often on a budget.

More than a third of Millennials order something different every time they visit a foodservice establishment. What better way to entice them to convenience stores than to offer a mix-and-match dining experience where they can build something different every time?

“Consumers have spoken. They want to buy more food from c-stores. They’re just asking for better, fresher quality and more customized choices,” said Dana Evaro, vice president of marketing for Land Mark Products Inc. “It’s our goal to provide c-store operators a pizza and sandwich solution to give their customers what they’re asking for.”

Y-Pulse has released a study examining dining experiences of Millennial consumers and what drives the same consumer to very different types of food experiences outside the home. To craft the survey, the Y-Pulse team engaged with foodservice experts who from a wide range of professional backgrouns. What emerged from the study was an insightful picture of dining trends driven by the younger, modern consumer, as well as the degree that they diverge from overall consumer preferences.

“We found that young consumers, between ages 18 and 34, are greatly influenced by the foodie culture that surrounds them,” said Sharon Olson, executive director of Y-Pulse. “These trends highlight the direction of the foodservice industry in future years.”

Capturing Millennials With Foodservice

Health and Millennials Perfect Match for Your Vending Business

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By , November 16, 2016 7:18 am

Millennials are coming of Age, Vending

for Millennials wellness is a daily active pursuit.

They are exercising more, eating smarter and smoking less than previous generations.     who_are_they                                              This is the one space where they are willing to spend more money on compelling brands.

Tech savvy they are and research more than ever before searching for healthy brands.  They make whats hot and whats not.  They have the buying power to a brand a success.

As a vending operator you need to become just as savvy. Know what brands in packaged foods they trust, what they are looking for.  How can you attract the millennial as a regular customer?

A whooping 83% eat healthy and buy healthy.

So begin tracking, researching and implementing a plan in your vending business to guarantee a successful business.

Carts Blanche, VendaCarts Mobile Automated Retail Store  www.cartsblanche.com

 

Mobile Payment App Rules Millennials Over Charge Card Payment Method

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By , August 25, 2016 12:53 pm

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Millennials are not credit cards folks, they prefer mobile payments options.

This news shouldn’t surprise us considering how the economy has been over the past 35 years of millennials lives.

Maybe we could learn something from their new knowledge and philosophy on spending,

http://www.vendingmarketwatch.com/news/12245385/data-reveals-millennials-are-avoiding-credit-cards

Data from the Federal Reserve shows that the percentage of U.S. Millennials (people under the age of 35) who own a credit card has fallen to its lowest level since 1989, according to PYMNTS.

The source reports that because Millennials came of age in a time of high unemployment and record foreclosures, they are wary of taking on credit card debt. The consequence is that it may be harder for that group to get a mortgage or purchase a car.

In addition to avoiding getting in over their heads when it comes to debt, millennials aren’t taking out credit cards in large numbers because they are contending with student loan debt and are afraid to spend beyond their means — something lots of people in the older generations have yet to learn. In addition to avoiding credit cards, millennials are also moving toward payment methods that do not require cash or credit. It’s the reason mobile payment apps are more popular among millennials then older consumers. And while the credit card companies hope millennials will change their attitudes and embrace credit cards as a payment method, the Fed doesn’t think that will happen anytime soon.

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Know Your Millennials Vending Customers Food Choices

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By , August 17, 2016 11:34 am

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How do you know what your millennials vending customers want, keep up to date.  Millennials express that when it comes to their food choices authentic food brands rule.  Stock those vending machines with authentic foods that they trust.

The top five most mentioned authentic food and beverage brands (in order) are: Trader Joe’s, Coca-Cola, Kind Bars, Honest Tea and Starbucks. “We were surprised by the millennial definition of authenticity,” says Donoughe. “Millennials want simplicity and consistency—not just small, indie brands.”

 

http://newhope.com/managing-your-business/millennials-weigh-what-makes-food-brands-authentic

Watershed Communications released findings from two national ethnographic studies examining the media habits of millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to unpack the marketing buzzword “authenticity” and to learn what creates an authentic brand according to millennials.

As America’s top food and beverage companies lose an estimated $4 billion in market share, the industry is trying to digest this dramatic power shift from trusting consumers to a new, highly engaged demographic. The Watershed studies were designed to help marketers understand how to build a stronger sense of trust with millennial consumers.

The Media Habits study found 84 percent of millennials feel they can easily describe, in one sentence, a food or beverage brand or product they just discovered. “It’s more important than ever to make sure you are strategic in brand communications from the very beginning. While we found that millennials are still reading print magazines and newspapers, the key takeaway from the study was the speed at which this generation makes up their minds about a brand,” says Lisa Donoughe, Watershed’s principal and founder. “This generation is forming opinions about brands from the minute they read about them.”

In the What Matters study, 100 percent of the millennials surveyed said they frequently purchase food and beverage brands they list as authentic. “The authenticity message is massive,” says Alexia Howard, senior U.S. food analyst at Sanford C. Bernstein.

 

Based on the research, Watershed found six key pillars for building an authentic brand: compassion, community, customization, co-creation, consistency and conviction. In the world of food and beverage, millennials are instantaneous decision makers. It is necessary to be strategic in messaging and marketing at every turn.

Full details on the research can be viewed online at watershedcom.com/research.

Millennials Snacking Trends Favor Multicultural Flavors

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By , July 25, 2016 1:49 pm

images (3)Break rooms, Micro Markets, vending machines or a VendaCarts trailer banked with vending equipment, Harris Poll states that 84% of Millennia’s love multicultural flavors.

http://www.vendingmarketwatch.com/news/12235501/millennials-seek-cultural-variety-in-what-they-eat-watch-and-buy

NEW YORK, July 21, 2016 /PRNewswire/  There is a clear demand for multicultural influence in the lives of American adults. More than three quarters of Americans (78%) agree they love trying new things outside of their own culture. This desire for novelty and variety is even higher among Millennials, of which 84% love the exposure to different cultures. People seeking this multicultural experience can find it in many places, including what they eat, watch, and buy.

These are some of the results of The Harris Poll® of 2,034 U.S. adults aged 18+ surveyed online between June 7 and 9, 2016.

One place where people look to fulfill their desire for multicultural influence is in what they eat. About one quarter of all U.S. adults (26%) say it is at least very important that the foods they buy and consume contain multicultural flavors. Millennials place more importance on buying and consuming multicultural flavors than any other generation, with 32% saying it is at least very important. Among those ages 35-44 and 45-54, 27% each find it important, while only 20% of those age 55-64 and 21% of adults ages 65 and over feel the same.

However, multicultural flavor is still not as important as other factors when purchasing and consuming food. Locally sourced ingredients are at least very important for 36% of American adults, followed by organic or natural ingredients (32%). Buying foods with multicultural flavor is seen as equally important as purchasing from a company with a strong social purpose (26%).

Complete results of this study can be found here.site_logo

Editor’s note: This is great information for micro market operators who have the ability to bring products of different shapes, sizes and cultures to the breakroom.

Retail Sales of Cold Brew Coffee Up 115% From 2014

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By , September 21, 2015 3:20 pm

Cold_Brew.5571c58caf19fThe popularity of cold brew coffee in the United States has exploded in the last year, according to new research from Mintel. Retail sales of cold brew reflect its expanding role in the coffee category with estimated 115 percent growth from the year prior, reaching $7.9 million in sales. Growth has been steady since 2010, increasing 339 percent through estimated 2015. However, cold brew remains a small part of the overall ready-to-drink (RTD) coffee segment, making up just 0.4 percent of sales in estimated 2015.

Overall, 24 percent of consumers currently drink retail-purchased cold brew coffee. Older Millennials, those age 21-38 (55 percent), and men (30 percent) stand out as groups most likely drinking this type. Mintel research indicates that consumers are most likely interested in cold brew because they enjoy trying new styles of coffee preparation (37 percent).

Despite its rising popularity in the US, the majority of cold brew coffee non-drinkers remain uninterested in trying the product (58 percent). This is particularly true of older generations, including 65 percent of Baby Boomers. However, while 45 percent of Millennials express disinterest in cold brew, the same number (45 percent) of Millennials say they are interested in trial. Of the 76 percent of Americans not drinking cold 

brew coffees at home, one third (33 percent) say they have not tried but are interested in doing so.

While cold brew promotes a smoother, less acidic taste and a naturally sweeter flavor, Mintel research shows that the majority of consumers who have tried, but do not like cold brew say it is because of the taste (48 percent). The higher price point is a detractor for a mere 9 percent of cold brew drinkers. Consumers who have not tried cold brew and are not interested in doing so are most likely to cite taste perception as the reason (83 percent). Highlighting a potential need for consumer education, nearly one in 10 consumers (9 percent) who have not tried, and are not interested in trying, do not know what cold brew is.

“Retail sales of cold brew coffee reflect its rising popularity as growth has been steady since 2010, shooting up rapidly from 2014-2015,” said Elizabeth Sisel, Beverage Analyst at Mintel. “While cold brew represents a small portion of the overall category, our research indicates curiosity about trying a new style of coffee is driving current consumer demand. However, this may foretell future challenges for the beverage; when a newer coffee brewing method begins to trend, it may easily overshadow cold brew’s current popularity.”

site_logohttp://www.vendingmarketwatch.com/news/12116586/mintel-us-cold-brew-coffee-sales-grow-115-from-2014-2015

Eurest Developed eDine

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By , September 9, 2015 2:21 pm

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CHARLOTTE, N.C., Aug. 24, 2015 (GLOBE NEWSWIRE) — Millennials account for 22-24% of restaurant spending today. By year 2020 that figure will be upwards of 40%. Understanding what attracts millennials to dine in onsite cafes and how to communicate with them is essential to Eurest’s success. Eurest’s Onsite Insight team conducted numerous focus groups to ask customers what they were looking for in a dining experience and how best to communicate with them. After speaking with thousands of customers across the U.S. and researching app trends, Eurest developed eDine.

“One of the first to adopt the app, a technology-focused company in San Diego, has already seen a large increase in users in the past 6 months,” said Tatianna Emerson Eurest Regional Marketing Manager. “Since its inception, the user-base has grown significantly month over month, with its first month showing 43% user growth and at least 15% growth each consecutive month.”

Edine is focused on key millennial attributes; gaming, frequency rewards, news feed, push notifications, and a ‘refer a co-worker’ feature. In the onsite corporate dining world, employees across the U.S. are enjoying the eDine app which makes dining-in more enjoyable and rewarding for employees.

“Our customers love the convenience, it’s easy to use and makes them feel more connected to the café,” said Christa Wizeman, General Manager.

“We developed the eDine app to connect with our guests in an easy, convenient, fun and rewarding 

manner as well as provide targeted communication to promotions and events in the Café,” said Lisa Lahiji, Vice President of Marketing for Eurest. “Clients like that we have listened to our customers and developed a strategy to reach non-users and make our current users experience even better.”

Customers at any of the 1,400 Eurest locations may join in on the app excitement. Not only do Eurest customers look for it, they expect it!

About Eurest
The globally recognized Eurest launched in 1996 in the US and provides dining services to local, regional and national companies within the Business & Industry markets, including employee dining centers, on-site catering, vending, executive dining rooms, and other managed services. Eurest is proud to serve the world’s most respected and successful corporations, including many of the Fortune 500.

Eurest is a $1.4 billion food and vending organization with 1935 locations and more than 15,500 associates throughout the US. Eurest serves more than 705,000 customers daily and is a division of NC-based Compass Group North America.  Compass Group North America is the leading foodservice management and support services company with $12.8 billion USD in revenues in 2014. With over 506,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of $28.4 billion in the fiscal year ending September 30, 2014.

For More Information:  http://www.vendingmarketwatch.com/news/12108719/eurest-launches-edine-app

Capturing Millennials Purchasing Power

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By , July 27, 2015 10:07 am

By 2017 Millennials will have more spending power than any other age group.

Millennials are expected to account for 50% of the planet’s consumerism by 2017. In the USA, the demographic of people aged from 18 to 30 constitutes the main force that drives the labor market, with 53.5 millions of working population. They have already surpassed both Generation X (52.7 millions) and the boomers (44.6 millions). This paper analyzes the generation’s potential.

Millennial’s — those born between 1980 and 2000 — spend about $600 billion a year (including purchases via mobile devices). There’s no magic bullet for capturing the millennial consumer, but there are trends and strategies you need to know.

There’s also this one little secret that will help you successfully reach this elusive generation: Stay agile!

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6 trends in millennials’ buying habits

  • 10 tips for staying agile amid their changing behavior
  • Plus 8 forward-looking strategies to build a healthier bottom line

Six trends to know when selling to millennials

How retailers can get hip to the greatest (digital) generation

 Despite the many promising headlines, there’s no magic bullet for capturing the millennial consumer.

There are overarching trends, though, and you’ll need to know them and build your strategies around them. But to be a successful online retailer in 2015, the only true secret is to stay agile.

Let’s face it. Even millennials don’t know what their preferred purchasing method will be in ten years, five years or even three years. You must position yourself as a business ready to adapt to what’s next.

In their new eBook, ChannelAdvisor has outlined:

  • Some of the major trends in millennials’ buying habits
  • Some practical ways to stay agile amid their changing behavior
  • Forward-looking strategies that will help you build a healthier bottom line for your online business

Download the eBook here.

Source: ChannelAdvisor

– See more at: http://www.ixtenso.com/en/category/sales_promotion/mobile_multichannel/20273-6-trends-to-know-when-selling-to-millennials.html#sthash.kxFnLMdx.dpuf

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