cadbury_joy_generator_sydney_vending_machine_facebookBritish confectionery brand Cadbury partnered with Red Agency to set-up the “Joy Generator“ in Sydney, a vending machine that dispenses personalized chocolate bars, whose flavour matches users’ Facebook information. To get free samples, passers-by were first invited to log in to their Facebook profile on the machine’s screen.

Their interests and likes were then analyzed by the “Flavour Matcher“, a dedicated app developed for the occasion. Based on this information, the most matching flavour was selected among the Cadbury Dairy Milk range and the corresponding chocolate bar was dispensed. The Drum