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Posts tagged: Digital Signage

Digital Signage and VendaCarts Makes Additional Revenue Easy

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By , October 5, 2015 9:11 am

Have you considered adding the revenue opportunities of mobile digital signage to your vending portfolio and business plan?

VendaWorks Picture ARMVendaCarts offers you additional opportunities to grow your business

through Digital Signage Marketing & Advertising.

Over the wheel well is ample space for Multiple Content Display Options.

doPublicity is just one of many companies that offer digital signage solutions

that will perform with High Visibility Under Sunlight and Durability Against Rain/Dust

 

doPUBLICITY – Digital Signage Made Easy

http://www.dopublicity.com/Digital-Menu-Boards.aspx

Digital Signage with 1,000+ Templates

  • Manage Remotely
  • Display Images, Video, Websites
  • Daily / Weekly Weather
  • Scrolling Banner
  • No Monthly / Annual Fees
  • Phone / Email Support

doPublicity provides a comprehensive and easy to use digital signage software that works on a Media Player / Windows PC connected to a TV (LED / LCD / Plasma / Projection) or Monitor. The Digital Signs software is all-inclusive and does not require any complex hardware or software setup.

doPublicity is a solution that lets users Remotely Manage Display Screens, Signage Content, Banner and Playlist setting for all installations, from a single location. This is a good fit for Business Owners and Display Signage Network Integrators and Operators looking for low cost and flexibility with loads of features. Check out their website and see all features of doPublicity Digital Signage Software and Remote Service http://www.dopublicity.com/Digital-Menu-Boards.aspx.

How Can Digital Signage Increase Your Revenue

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By , August 12, 2015 3:07 pm

th vvWhat Is Digital Signage?

Digital signage has become an effective way for organizations to inform and communicate specific messaging to their target audience. Whether that be businesses displaying corporate communications to their employees or customers—or schools, campuses, or healthcare organizations looking to promote upcoming programs or events and post important announcements—digital signage allows for specific and dynamic content to be geared toward a specific audience.

thBy selecting the appropriate solution for your unique environment and communication needs, digital signage solutions can help deliver a variety of dynamic information using audio, video, still, or moving images. Digital signage solutions allow you to keep messaging current and relevant by providing editing and content distribution in real time by location or display.

Carts Blanche’s VendaPromotions offers 6 to 12

Distinct Opportunities for Digital Signage Advertising Growth

BENEFITS & SOLUTIONS

  • Venue Versatility
  • Mobile Real-Estate
  • Great Curb Appeal
  • Interactive Marketing
  • Multi-Purpose Applications
  • Rolling Promotional Billboard
  • Multiple Advertising Opportunities
  • Immersive Customer Experience

Coca Cola Creates First Ever Drinkable Vending Machine – Digital Signage

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By , July 10, 2015 10:05 am

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

billboards, digital signage and vending machines.

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Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”!

Coca Cola along with Ogilvy & Mather created an entire campaign that you can literally drink, whether it’s on billboard, on tv, printed, or even on radio!

http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-cola-creates-first-ever-drinkable-advertising-campaign/?utm_content=17594167&utm_medium=social&utm_source=facebook

Coca Cola and Ogilvy & Mather were determined to bring the product to a really wide audience and this can be proved by the fact that the campaign was split on all the traditional and online media, targeting people of all ages, reaching everyone that either loves Coca Cola, or simple is intrigued by such a creative campaign and the way it was presented to them. Whether they used Shazam to claim their drink, or came across the “drinkable” billboard, the effectiveness of the campaign was successful, winning the audience and proving once again the power of experiential marketing! Screen-Shot-2015-06-21-at-22_14_19-640x353

VendaCarts Incorporates Digital Signage in Your Vending Business

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By , July 6, 2015 9:34 am

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A vending business that incorporates design ideas that are typical in retail merchandising and marketing will impact your bottom line. Carts Blanche offers just that – up to 12 additional revenue streams when incorporating digital advertising on our VendaCarts trailer.  Smaller units to the 28′ unit can bring in more than just product income.

VendaCarts not only offers additional revenue besides the products sold but advertising opportunities to generate extra income.

Digital signage can go above each machine, recruiting marketing money from vendors, manufactures and product supply and over the microwave

compartment over the wheel well.  This large surface is perfect for digital signage advertising.IMG_20141215_142027

Digital signage is an invaluable tool for promoting items on sale and educating customers on what products are available in the market. Posting promotions with engaging content and imagery is a great way to increase sales and market traffic. Easily create your own content or ask us to do it for you!
Digital signage is not limited to only market promotions; communicate any share-worthy news you’d like on one of our top of the line televisions! Below are just a few examples of what our systems can be used for:
  • Company Initiatives or Events
  • Weather
  • Market Promotions
  • Stock, News or Sports Tickers
  • Social Media Feeds
  • Menu Boards – with Specials
  • Advertising Opportunities

http://www.digitalsignagetoday.com/whitepapers/digital-menu-boards-2/

DigitalSignage_1

Emerging Digital signage Technologies – The New Future of Vending Machines

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By , July 2, 2014 2:50 pm

With new emerging technologies for the vending industry, vending machines future is up for the change.

As digital signage continues to grow and become more popular its uses are also evolving. Engaging and empowering audiences through the use of interactivity has become a key differentiator for many organizations.

Digital signage software provider Omnivex Corp. and Digital Signage Today recently hosted a webinar, “Emerging Digital Signage Technologies – The Future of Interactivity,” that took an in-depth look at the future of interactive technologies as they relate to digital signage.

The webinar was led by Omnivex CEO and Director of Software Development Doug Bannister, who took a survey approach to looking at newer and emerging interactivity technologies and how they’ll affect or intersect with digital signage going forward.

The discussion ranged from touch and multitouch to gesture control to augmented reality to mobile and social media integration. “They all have their benefits,” according to Bannister.

Starting with touch — and in this case, to be precise, single touch — it’s already ubiquitous and people are generally familiar with it, Bannister said, driven in no small part by the rapid adoption of touchscreen-based smartphones.

gesture-digital-signage-640_jpg__640x360_q85_cropGenerally in retail, he said, he sees touchscreen-based digital signage as not as useful, because shoppers typically tend to already know generally what they want or what they’re looking for when they come into a store. But for retail applications with a longer sales cycle, say a car sale, it might be more useful, he said.

Touching on multitouch, Bannister noted the Microsoft Surface multitouch table came out a month *before* the iPhone, but obviously has not seen a similar rate of adoption. Multitouch digital signage is probably most useful, he said, in use cases in which the deployer wants to brand themselves as “cutting edge.”

“In my experience, the multitouch doesn’t yet give the same level of benefit that touch does,” he said.

The same sentiment about appearing “cutting edge” also still applies to gesture-interactive digital signage, Bannister said, noting a retail mis-application in which it would have made more sense to just

Finally, the webinar took a run at social media interactivity with digital signage, such as Facebook or Twitter feeds on dynamic signage screens. Social media is popular and widespread, and many clients ask for it, but, Bannister admitted, he struggles with finding a beneficial, business-driven purpose and use case for putting social media feeds on the screen.

“Does it belong on large screens?” he asked. “That’s something I don’t have an answer for.”

Following up on that, Bannister said, he cautions clients and potential end-users to remember that the requirements of the digital signage deployment should drive the technology and type of interactivity, if any, used in the deployment, and not the other way around. “And if that winds up leading you to the technology? Great!”

Touch Screen Display on Vending Machines

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By , December 16, 2013 11:00 am

The unspoken truths about touch display content

October 2, 2013 – Jessica Webster recently posted an article that will help our industry, Kioski Marketplace.imagesQK3EITBM

First, let’s start with some stats I painstakingly researched on the Internet for five minutes:

  • The average human attention span is eight seconds.
  • Most people who click on this article won’t finish reading it.
  • Twenty-two percent of American adults have ADD/ADHD.

So what does this all mean for touch display content? If you’ve made it this far in the article, it means that every touchpoint has to add real value to your user, like NOW. We have eight seconds to stop a busy human in the mall, at a hardware store or at a sporting event — and still we see way too many mediocre touch interfaces with an “about us” section.

Today’s consumer is the center of their own universe, and most interactive digital signage is doing too much “talking” and not enough listening and learning. Sometimes we forget that the purpose of what we’re doing is to 1) solve for the user’s problems because problems exist; 2) create opportunities because opportunities exist; 3) create a delightful “wow” moment because monotony exists. What doesn’t exist are groups of people wandering around the world looking for “about us” information about a company they know very little about.

Let’s get real for a second and find the root of this problem. Why is there an “about us” icon in so many interactive interfaces? Is it because the CEO said so? The unspoken truth is that the many touch display interfaces have been designed for the person approving the project.

Keep this in mind when selecting your next vending machine with touch screen display, whether you have a small business or a large business these products are great to offer your customer.  The industry and our consumers are ready for updated machines.

 

PROMOTIONAL PRODUCTS HAVE THE POWER TO ATTRACT NEW BUSINESS

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By , August 20, 2013 3:32 pm

LL650sCrestline, a leading company in marketing and promotional items, has a very informative blog.

When you are in the business it is so clear as to how to market your brand but what if everyone else doesn’t get it?

Marketing is like a puzzle and successful marketing needs all the puzzle pieces to work.

http://blog.crestline.com/ says “Opening a new business gives you a great opportunity to start building your brand and getting your products moving into the marketplace. Abundant research has shown that people tend to do business with a company whom they’ve received a promotional product from: in a 2012 study by Relevant Insight,  7 out of 10 consumers remember receiving a promotional product in the past 12 months, and 88% recalled the advertiser from the promotional product received. In other words, not only do promotional products have the power to attract new business, but the potential for future business is highly increased due to the high recall dichotomy between advertiser and product. ”

Crestline reports “Along with building your social media base, tireless networking between distributors and potential clients, and handling the operations of the company, one great idea to catapult your brand into the industry is to start simple – product giveaways. Frankly, everyone loves free stuff. But the end goal goes beyond just the simple transaction of handing a product to somebody and then hoping they contact you in the future.”  That is where the missing puzzle pieces come in.

HELP UNLOCK THE PUZZLE 

With stats like these it just makes more sense to us at Carts Blanche,

VendaPromotions – Mobile Marketing Trailer, can be the missing puzzle piece to your marketing plan.

ROBOTIC DISPENSING                     MOBILE REAL ESTATE                 BILLBOARDS                    TECHNOLOGY

DIGITAL SIGNAGE             ONE MAN OPERATION             

BRAND VISION               INTERACTIVE             EXPERIENTIAL      

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