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Mintel Reports Energy Drinks Sales Growning

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By , August 30, 2016 10:28 am

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According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.

While energy drink launches around the world have seen a new lease of life, Mintel research reveals that when it comes to innovation, Germany is king. Indeed, Germany recorded the highest share of new energy drink product launches in 2015, overtaking the US for the first time. Some 9% of global energy drink launches occurred in Germany in 2015, as opposed to 8% in the US. In comparison, Germany experienced just 6% of global new energy drink product launches in 2014, while 10% of global launches took place in the US.

Alex Beckett, Global Food and Drink Analyst at Mintel, said:

“Energy drinks remain the controversial, yet undeniably successful, wild child of the soft drinks family. The primary driver of global growth remains the drinks’ capacity to provide consumers with a quick and effective energy boost – something which resonates with consumers the world over. Energy drinks are benefitting from being championed by giant brands, which devote huge investment to advertising and high profile marketing initiatives to project an exciting and edgy image. However, in less developed regions, local energy drink brands are emerging and gaining distribution as a more affordable alternative to multinationals, adding pressure for major players to project a brand identity that consumers from New York to Beijing want to be associated with, and pay more for.”

http://www.vendingmarketwatch.com/news/12250294/energy-drink-launches-grow-29-in-five-years?utm_source=VMW+Today&utm_medium=email&utm_campaign=AUTM160820002

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Stock Those Vending Machines – Beverage Trends are Growing for Fruit and Veggie Juices

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By , August 29, 2016 1:01 pm

Vending Operators wanting to breakout into the lead – add more fruit

and veggie juices to your beverage line for your vending machines.

201201-omag-juice-promo-284x426INDUSTRY TRENDS TO CONSIDER
Quick service restaurants thrive on beverages, nearly 70% of all orders in the QSR segment include a beverage of some sort so according to NPD and if an operator is looking to breakout, maybe a new beverage offering could be the ticket.

Trends indicate fresh fruit beverages, natural energy drinks and local offerings, such as house-made sodas are rising in popularity.

Iced tea is the second-most ordered beverage in the segment while coffee is fourth and bottled water fifth in NPD data.

Some of the stars in this channel include iced and specialty coffee and smoothies.

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Fruit and vegetable juices are showing strength as well.

http://www.bunn.com/commercial-products/channel/quick-serve-restaurant

Mobile Payment App Rules Millennials Over Charge Card Payment Method

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By , August 25, 2016 12:53 pm

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Millennials are not credit cards folks, they prefer mobile payments options.

This news shouldn’t surprise us considering how the economy has been over the past 35 years of millennials lives.

Maybe we could learn something from their new knowledge and philosophy on spending,

http://www.vendingmarketwatch.com/news/12245385/data-reveals-millennials-are-avoiding-credit-cards

Data from the Federal Reserve shows that the percentage of U.S. Millennials (people under the age of 35) who own a credit card has fallen to its lowest level since 1989, according to PYMNTS.

The source reports that because Millennials came of age in a time of high unemployment and record foreclosures, they are wary of taking on credit card debt. The consequence is that it may be harder for that group to get a mortgage or purchase a car.

In addition to avoiding getting in over their heads when it comes to debt, millennials aren’t taking out credit cards in large numbers because they are contending with student loan debt and are afraid to spend beyond their means — something lots of people in the older generations have yet to learn. In addition to avoiding credit cards, millennials are also moving toward payment methods that do not require cash or credit. It’s the reason mobile payment apps are more popular among millennials then older consumers. And while the credit card companies hope millennials will change their attitudes and embrace credit cards as a payment method, the Fed doesn’t think that will happen anytime soon.

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Nutritional Punch in Flavor Spurs Sales For Vending Industry

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By , August 24, 2016 6:30 pm

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Nutrition – Healthy – Flavor

 Vending industry operators need to look for these when it comes to packing your vending machines.

These are the 3 guaranteed successful ingredients that needs to be in your vending machines in beverages, snacks and food.  When it comes to your food selection in your vending business you can no longer go back to the old faithfuls, If these veggies and fruits are in your beverages offering more healthy nutrition then you will sell more. Folks of all ages are not always grabbing the ole chips and sweets.

Supermarket News Reports

Flavor innovations, craft beverages and products that pack a nutritional punch spurred sales in key center store and nonfood categories across a multi-outlet geography including supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains tracked by IRI, during the year that ended in mid-June. Bold and ethnic flavors appealed to Millennials and other Americans with adventurous taste buds. In addition to showing up in different varieties of …

Read More: http://supermarketnews.com/center-store/category-guide-taste-innovations-center-store#ixzz4HQ0ITSPL

Vending Sales of Nutritional and Performance Drinks Rise With On-The-Go Consumers

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By , August 22, 2016 8:45 am

site_logoWhich product outsells another is always a challenge for vending sales in your operators. Relating to your vending sales profit line is Mintel offering new direction to consider

 

Vending Marketwatch recent article on new research from Mintel, sheds new light on nutritional and performance drinks.

A whopping 39% of consumers buy N & P drinks over breakfast. This is a positive sign for vending sales.download

 

Thanks to the evolving dietary habits of on-the-go consumers and positive functional attributes, nutritional and performance drinks are becoming an increasingly popular meal option. With one third (35 percent) of Americans agreeing that they do not take care of themselves as well as they should because of their busy lifestyle, new research from Mintel reveals that 39 percent of consumers* use nutritional and performance drinks as a replacement for breakfast. What’s more, three in five (58 percent) consumers currently use nutritional and performance drinks as a meal replacement and 48 percent consume them as part of a meal, up from just 20 percent who used nutritional drinks as a meal supplement in 2012.

In addition to seven in 10 (69 percent) consumers agreeing that nutritional and performance drinks are a more effective source of nutrients, the majority of consumers agree that they are more convenient (79 percent) than whole foods (eg fruits, nuts, grains). With consumers viewing their efficacy favorably, it’s no wonder that 40 percent are consuming nutritional and performance drinks before, during or after exercising. These drinks are also carving out their share of the snacking category as 80 percent of consumers view these beverages as a great guilt-free snack.

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Healthy Vending Call to Action With VendaCarts

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By , August 19, 2016 7:57 am

VendaCarts, Mobile Automated Breakrooms, can meet the needs in today’s businesses.  Offering healthy vending on the job is economical and fast, here to serve many areas in large construction, industry sites is VendakCarts.

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Future of mobile healthy vending has arrived, make your breakroom mobile to meet your employees demands.

Follow the same call to action and provide much needed snacks and beverages to hundreds in less space, faster time and wider selection.

http://media.cygnus.com/files/base/AUTM/document/2016/03/HealthyVendingCallToAction.pdf]

http://www.vendingmarketwatch.com/document/12181710/call-to-action-deliverables

5 Ways to Make Your Breakroom A Corporate

Wellness Asset

  1. Opt for a percentage of nutritious options

  2. Subsidize better-for-you snacks/beverages

  3. Offer promotions and a sampling event

  4. Promote movement with signage and apps

  5. Provide great tasting water

TipSheet.56e6fe4e6571b

 

 

Know Your Millennials Vending Customers Food Choices

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By , August 17, 2016 11:34 am

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How do you know what your millennials vending customers want, keep up to date.  Millennials express that when it comes to their food choices authentic food brands rule.  Stock those vending machines with authentic foods that they trust.

The top five most mentioned authentic food and beverage brands (in order) are: Trader Joe’s, Coca-Cola, Kind Bars, Honest Tea and Starbucks. “We were surprised by the millennial definition of authenticity,” says Donoughe. “Millennials want simplicity and consistency—not just small, indie brands.”

 

http://newhope.com/managing-your-business/millennials-weigh-what-makes-food-brands-authentic

Watershed Communications released findings from two national ethnographic studies examining the media habits of millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to unpack the marketing buzzword “authenticity” and to learn what creates an authentic brand according to millennials.

As America’s top food and beverage companies lose an estimated $4 billion in market share, the industry is trying to digest this dramatic power shift from trusting consumers to a new, highly engaged demographic. The Watershed studies were designed to help marketers understand how to build a stronger sense of trust with millennial consumers.

The Media Habits study found 84 percent of millennials feel they can easily describe, in one sentence, a food or beverage brand or product they just discovered. “It’s more important than ever to make sure you are strategic in brand communications from the very beginning. While we found that millennials are still reading print magazines and newspapers, the key takeaway from the study was the speed at which this generation makes up their minds about a brand,” says Lisa Donoughe, Watershed’s principal and founder. “This generation is forming opinions about brands from the minute they read about them.”

In the What Matters study, 100 percent of the millennials surveyed said they frequently purchase food and beverage brands they list as authentic. “The authenticity message is massive,” says Alexia Howard, senior U.S. food analyst at Sanford C. Bernstein.

 

Based on the research, Watershed found six key pillars for building an authentic brand: compassion, community, customization, co-creation, consistency and conviction. In the world of food and beverage, millennials are instantaneous decision makers. It is necessary to be strategic in messaging and marketing at every turn.

Full details on the research can be viewed online at watershedcom.com/research.

Consumers Packaged Goods Spending Insight – McKinsey

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By , August 15, 2016 9:28 am

Today’s spending is so unpredictable but McKinsey & Company help unravel the mystery with american consumers.

Part 1 of a 3 part update to help you, the vending operator, adjust with a changing climate.  Keep up to date on what sales, what packaged goods sale and who is buying them.

http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-todays-american-consumer

Meet today’s American consumer | McKinsey & Company //

US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.

Compared with the rest of the world, Americans are feeling pretty good about their finances. While many consumers in other countries are living paycheck to paycheck and worrying about becoming unemployed, American consumers are comparatively unconcerned about their household’s financial future. This isn’t to say that US consumers are exuding confidence: financial-market volatility and the political uncertainty surrounding the upcoming presidential election are stoking fears of another downturn. Still, most Americans are staying loyal to their favorite brands instead of downgrading to cheaper options, and some are even splurging on certain types of purchases.

These are among the findings of our latest US Consumer Sentiment Survey, the 11th in a series we launched in 2008 (see sidebar, “Our survey methodology”). Our aim was to track how consumers feel about their financial prospects and how these sentiments are affecting their buying behavior. These insights have important implications for consumer-goods companies and retailers as they seek to meet consumers’ ever-changing needs and preferences.

Still cautious after all these years

Whereas in our 2014 survey 40 percent of Americans said they were living paycheck to paycheck, only 28 percent made that claim in 2015. Only 23 percent of survey respondents, down from a high of 48 percent in 2009, said they are finding it harder to make ends meet than they did a year ago. Most Americans—65 percent—expressed no concern about losing their job. In general, fewer American consumers are feeling economic pressure today than at any time since 2008 (Exhibit 1).

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The Race is On Vending Industry – Bottled Water is Winning

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By , August 13, 2016 9:05 am

Bottled-Water-chart-650x346The Race is On For The Vending Industry

Boost sales in your vending machines while giving your customers what they want – Water. Yes, vending industry Water is KING.

U.S. sales of bottled water are on pace to top soda for the first time as consumers opt for healthier alternatives, CBS News reports.  According to data from market research firm Beverage Marketing Corp., companies are expected to ship 12.6 million gallons of water in fiscal year 2016; that’s compared to just 12.4 million gallons of carbonated beverages.

The firm also predicts water shipments to reach 13.5 million gallons the following year and soda volumes to drop to 12.2 million gallons, CBS News reports.

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http://time.com/money/4434924/water-soda-sales/

It’s back to basics in the bottled beverage world, For the first time ever bottled water will become more popular than soda.  Who would have guessed, I remember a few decades ago thinking who would buy water when it comes out of the tap?  Those days are gone now with concerns of our quality of tap water we are all turning to bottled water.

  • Bottled water is 2,000 times more than tap water
  • Bottled water takes 3 times the amount of water to manufacture then whats in the bottle
  • Only 30% of plastic bottles are recycled

Check  out MONEY for more facts.

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