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Carts Blanche’s Rolling Billboard Marketing Platform

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By , February 29, 2016 12:37 pm

Marketing Platform – Rolling Billboard  – Taking your brand to the streets.

Kudos to Carts Blanche, Innovative Design of VendaCarts, offers Marketing Platform opportunities for your advertising needs.  Vending 2 You – Thinks outside the box.

Carts Blanche’s innovative design VendaCarts marries mobile real estate with self-serve automated equipment and mobile billboard advertising

Mobile billboards are often used as part of a major media mix for brand exposure, events or retail promotions. This form of advertising offers several advantages over static billboards. Mobile advertising is designed to reach specific demographic groups in targeted locations with high frequency and impact.

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Mobility enables exposure at any time or place the advertiser may choose, resulting in mobile Ads exposed to immediate and potential customers.
Large billboard rolling slowly in front of 100’s or 1000’s of eyes have a lasting impression on viewers for days and weeks after seeing them.

Want a unique form of advertising?  http://portfolios.aiga.org/gallery/OUTDOOR-ADVERTISING-MAGAZINE/4385503

Effectiveness Equals Advertising Benefits

Benefits-Of-Outdoor-Advertising-325x190Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.  3M and the American Trucking Association noted 91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits.  Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%.

Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. 3M and the American Trucking Associations noted 91% of the target demographic noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits. Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%. The Ad Agency RYP & Becker Group completed the 3M Mobile Media Advertising Case Study in 2011 with the following findings: 97% of survey respondents recalled the ad, 98% thought the advertising created a positive image of the advertiser, and 96% thought fleet graphics had greater impact than billboards. https://en.wikipedia.org/wiki/Mobile_billboard

Are you looking for a new and cost effective way to get your brand message through to consumers.

With our mobile billboard advertising opportunities you can reach out to your valuable prospects.

High impact,  high engagements – engage consumers

Healthy Sodium and the Vending Industry’s Challenge

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By , February 29, 2016 12:13 pm

Let’s talk Sodium!  _46793513_c0013555-salt_in_a_teaspoon-spl-1

Consider that a single teaspoon of table salt, which is a combination of sodium and chloride, has 2,325 milligrams (mg) of sodium. And it’s not just table salt you have to worry about. Many processed and prepared foods contain sodium. These facts are what will change the face of vending

The average daily sodium intake for Americans is 3,400 milligrams per day, an excessive amount that raises blood pressure and poses health risks. In general, Americans should limit daily sodium consumption to 2,300 milligrams, but this is an upper safe limit, not a recommended daily allowance.

The FDA Recommended Sodium Intake | Healthy Eating …

healthyeating.sfgate.com/fda-recommended-sodiumintake-1873.html

The 4 Key Nutrients The Daily Intake Guide features Energy + 4 Key Nutrients: Fat Saturated Fat Sugars Sodium (salt) – See more at: http://www.mydailyintake.net/nutrients/#sthash.sAqRldYd.

Now How Will the Vending Industry Change and Will They Change Voluntarily? City of New Orleans takes center stage with their progressive approach to drive healthy eating habits.

Snacks

http://www.vendingmarketwatch.com/news/12173933/city-of-new-orleans-announces-accolades-for-updated-healthy-vending-food-service-policy

February 22, 2016, New Orleans – Today, the City of New Orleans announced a more progressive approach to improving the workplace environment through vending and food services guidelines designed to drive healthier eating habits. These guidelines will provide stronger nutritional standards for vending machines on City properties, thus giving City employees and residents access to healthier food options, according to the release. This policy change has earned the City of New Orleans the silver medal for Model Food Service from Let’s Move! Cities, Towns and Counties initiatives of the National League of Cities.

This policy is designed to directly combat obesity numbers in the City of New Orleans. Thirty-two percent of adults in the City of New Orleans are obese, and adults with obesity spend forty-two percent more on healthcare costs than healthy-weight adults. In addition to that, thirteen percent of New Orleans children are obese and that number is increasing according to the American Heart Association.

The policy will also support the growing consumer demand for healthier options. Unhealthy foods and beverages are leading causes of diabetes and heart disease, and it is important for the City to offer healthy options to city employees and to those who visit public buildings and attend public events – including children.

Questions about the policy may be directed to the New Orleans Health Department at healthdepartment@nola.gov or call (504) 658-4787.

Keep America Beautiful

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By , February 16, 2016 3:20 pm

Keep America Beautifullogo

Keep America Beautiful is still going strong and partnering with

Closed Loop Fund in a Win-Win goal for us all.

Dr Pepper Snapple Group today announced it will work with industry, government and community partners to achieve a U.S. beverage container recycling rate of 60 percent by 2030. As part of this commitment, the company is entering into a new partnership and continuing another to improve access to recycling across the country.

DPS is investing $5 million in the Closed Loop Fund over the next 10 years, joining a growing number of businesses supporting efforts to improve post-consumer recycling by providing critical funding for recycling infrastructure. In addition, the company is extending its relationship with Keep America Beautiful through a new three-year, $1 million commitment primarily to continue efforts to place recycling bins in public parks.

http://www.vendingmarketwatch.com/news/12170427/dr-pepper-snapple-announces-two-partnerships-in-pursuit-of-goal-to-boost-beverage-container-recycling?utm_source=VMW+Today&utm_medium=email&utm_campaign=AUTM160210002

The Closed Loop Fund is a social impact fund investing $100M to increase the recycling of products and packaging.  Keep America Beautiful and our partners help generate positive impact on local economies and inspire generations of community stewards.

The Hispanic Millennials Research Results

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By , February 16, 2016 2:41 pm

the-hispanic-millennial-project-wave-2-hispanics-and-healthcare-58-638

Learning the Hispanic Millennial’s Food Shopping Habits.

The second largest Hispanic cohort living in the U.S. are Hispanic Millennials, which is why it’s important to understand their motivations when it comes to purchasing and food, beverage and alcohol consumption.

According to a new study, Latinos are independent shoppers and they spend more money on groceries than other groups.  http://hispanicmillennialproject.com/

The Hispanic Millennial Project is a joint research study produced by ThinkNow Research and Sensis and designed to gain a deeper understanding of Hispanic millennials, comparing their habits to non-Latino millennials and older Latinos.

ThinkNow Research and Sensis recently published the fourth installment in a series of insights focused on the Latino community. The latest research focuses on food, beverage and alcohol consumption behaviors and its cultural implications, and it builds on previous attempts to highlight meaningful differences between Latinos and non-Latinos; healthcare and attitudes and behavior related to exercise, health and diet; and attitudes and opinions regarding financial well-being, banking and saving.

According to the report, 66 percent of Hispanic millennials indicated that culture and heritage impacts their purchasing “some” or “a lot.” Eighty-five percent believe that chicken is healthy, and 57 percent believe that sugar is healthy. Also, 74 percent of Hispanic Millennials do all or most of households’ grocery shopping (compared to 78 percent of non-Hispanic white millennials), 80 percent use recipes, 39 percent rarely or never use coupons and Hispanic millennials spend the most on groceries ($149/week). When it comes to alcohol consumption, beer is most popular (51 percent), followed by wine (38 percent), and tequila and vodka are enjoyed at the same level (63 percent). Corona and Dos Equis are the most popular brands among young Latinos, and when discovering new brands of alcohol, 50 percent of Hispanic millennials are influenced by friends.

Some of the key findings from the report include Hispanic millennials use food and beverage to connect to cultural roots (56 percent); foreign-born Hispanic millennials consume mass market food for the sake of assimilating into mainstream culture; Hispanics are less likely to conduct research and use coupons; and heavy beer drinkers in this demographic link consumption to culture and friendship.

http://hispanicmillennialproject.com/

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Quick Service Query by Think Now Research

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By , February 12, 2016 1:54 pm

QSR-study-infographic - final

 http://www.thinknowresearch.com/blog/infographic-quick-service-restaurant-study/
2015-07-14T17:33:28+00:00July 14th, 2015|Blog, Food Research, Infographic, Total Market Research|

Dark Chocolate Healthy Alternative to Milk Chocolate

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By , February 11, 2016 2:19 pm

Editor’s note: Consumers purchasing chocolate at a convenience store are some of the same customers that purchase chocolate from vending and micro markets. The pouch style resealable bags will work especially well in a micro market or vending machine.

Consider buying dark chocolate for your sweetheart this coming Feb. 14th “Happy Valentine” from Carts Blanche.

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SBA Expanding Startup America

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By , February 11, 2016 1:20 pm

SBA, White House and other governmental agencies and went around the country asking entrepreneurs for proposed solutions to their greatest challenges. Here is what we heard:  https://www.sba.gov/sites/default/files/Startup%20America%20Reducing%20Barriers%20Report.pdf

Startup America: Reducing Barriers Roundtables

The SBA released feedback from a 1000+ entrepreneurs in the Startup America: Reducing Barriers report to highlight ways we can make government work better, such as making federal programs and processes more entrepreneur-friendly. Karen Mills, the SBA Administrator, commented on its release on the SBA blog and a fact sheet has also been posted.  Check out Small Business Admin. Startup America

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C-Store Decisions and Technomic Check out Ice Cream

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By , February 10, 2016 2:20 pm

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C-Store Decision offers research, tips and advice that can easily pertain to a vending operator.

Market your products in your VendaCarts, Mobile Convenience Store

as you would if you are stocking shelves.

Prepackaged snacks, ice cream novelties are still big sellers.

According to Mary Chapman, senior director of product innovation for Chicago-based research and consulting firm Technomic Inc., 73% of consumers said they buy ice cream as a snack at least occasionally, or at least once every 90 days. “Most of those snack options are most often consumed mid-evening and at retail,” she said. Interestingly, 47% said they buy frozen novelties for snacks.
Curt Rolland, director of retail operations for Golden Gate Petroleum in Martinez, Calif., which operates 25 convenience stores, said that in his stores ice cream novelties sell better than gallon or half-gallon containers.FLAVORFUL CHANGES
New ice cream flavors always stimulate trial. New products that are striking a chord at some convenience stores include Lemon Bliss (Blue Bell Creameries); Fireside S’mores and White Chocolate Raspberry Yum (Tillamook); Avocado, Coconut, Lychee and Thai Tea (Magnolia); and Muddy Boots, Appalachian Trail and Mount Katahdin Crunch (Gifford’s).

Opportunities to do that exist. For instance, retail sales of dairy alternatives made from soy, almonds, rice and coconut milk in the U.S. should top $1.7 billion by 2016, according to Marketresearch.com. In addition, with new FDA labeling regulations set to be finalized soon, dairies, which will be required to add a considerable amount of nutritional information to their labeling under new industry guidelines, can use the opportunity to revamp their traditionally drab carton designs, adding color and eye-catching graphics.

Drop by and visit C-Store Decisions most anything that is sold in a convenience store can be vended.  They offer lots of good sound marketing and selling advice.  http://www.cstoredecisions.com/about/

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Coffee Sales are More than Just AM

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By , February 5, 2016 1:37 pm

Does coffee puts a smile on your face.  Maximize coffee sales by promoting peak times during a workers day.  This article highlights which times to emphasize with customers.

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When do you drink coffee during the day? Is it in the morning to get you going? Or is it an afternoon  ‘pick-me-up’? Do you switch to decaf later in the day?

As usual, you’re wondering “what does this have to do with my business?” As you will see, there is an opportunity here. If we figure out how to capitalize on it, we can identify creative ways to increase daily transactions and drive profitable incremental sales.

There was an article in Forbes (in January 2014) – “Why the best time to drink coffee is not first thing in the morning.” When you read that headline, your first thought is “that is bad news for my OCS sales.” But dig deeper in the article and you’ll learn about the natural peaks of cortisol, a stress-related hormone our bodies produce. You want to be sure that you’re maximizing sales at the times when cortisol naturally is lower.

Put a smile on those workers faces.

Don’t do anything to change the typical surge of coffee sales early in morning.

kklllInstead, focus on the three dayparts mentioned in the article. That’s between 9:30-11:30 AM, at 1:30 PM and at 5:00 PM. How can you sell more coffee at those times? Try these (and other) ideas:

1. How can you merchandise and market what you are offering to attract people to visit the “store” more often during the day?

2. What else can you sell at those times?

3. What can you bundle with the coffee? A combo deal is a better value for the shopper as well

as more revenue for you.

4. Is there a way to sell a “drive-home” cup of coffee? Should you offer a personalized commuter cup that shoppers can reuse daily? Maybe it will encourage that 5:00 PM purchase.

Let’s hear about how you’ve capitalized the best times of the day to sell more coffee.

I’ve been digging in to food science and biology lately. This time it’s about coffee. But more broadly, there is much to be learned about what we eat, when we eat, why these foods (beverages and snacks) are “good for you” (GFY) or not, where we buy and consume food and how we can develop (allegedly) better eating habits. There will be more insights and opportunities you’ll discover in food, snacks and other beverages.  http://www.vendingmarketwatch.com/blog/12165074/sell-more-stuff-its-coffee-break-time

55 Plus Consumes the Most Sugar Free Products

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By , February 1, 2016 3:13 pm

https://www.npd.com/wps/portal/npd/us/news/press-releases/2015/shipments-of-sugar-substitutes-to-foodservice-outlets-increase-as-consumers-become-more-watchful-of-sugar-in-their-foods/?utm_source=facebook&utm_medium=social&utm_content=Oktopost-facebook-profile&utm_campaign=Oktopost-Press+Releases

 

label-sugar-free_300Consumption of sugar-free, unsweetened, or reduced sugar products follows the trend in concern over sugar overall.  Although all adult age groups express trying to avoid sugar in their diets, concern is highest among 55+ adults and this group also consumes the most sugar free, unsweetened and reduced sugar products than other adult age groups. Young children, under 6, consume the most sugar-free, unsweetened, or reduced sugar products among all age groups.

The growth in consumption of sugar-free products is also evident in the increase of case shipments of sugar substitutes from major broadline foodservice distributors to restaurants and foodservice outlets. Case shipments of bulk sugar substitutes to foodservice outlets increased by 22 percent in the year ending August 2015 compared to year ago, reports NPD’s SupplyTrack®,   a monthly tracking service that tracks every product shipped from major broadline distributors to their foodservice operators.

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